Sii Loves 45
SII LOVES… THE MAN WHO MADE ALL THE CARS, THE WORLD’S BEST TRAVEL JACKET AND A SINGING CITY!
29 07 2015
OK, so I’m coming fashionably late to this party, but just how cool is Giorgetto Giugiaro? The Italian designer was named Car Designer of the Century in 1999, in recognition of his indelible imprint on the look of automotive history. And were his cars huge, curvy monsters? Nope. The man who made more cool coupes than anyone else in the world was obsessed with straight lines.
So, what did Giugiaro design? A hit list of his top vehicles includes the DeLorean DMC-12, otherwise known as the time machine from Back to the Future. Useless to drive, but hey. It looked amazing. Giugiaro was also responsible for the Lotus Esprit S1, the Volkswagen Golf Mk1, and the original Audi 80.
Not content with designing some of the most recognisable cars in history, Giugiaro has also turned his hand to Nikon camera bodies (most recently the award-winning D800) and watches. He created the Seiko Speedmaster in 1986, which you can see on Ellen Ripley’s fist in sci-fi actionfest Aliens. Now that’s cool.
What does a good travel jacket look like? A lightweight blue hoodie, apparently. But that’s not the full story. Baubax, which recently became the most funded clothing project on Kickstarter, evs, is clearly the people’s choice when it comes to adventure.
So, what’s so great about it? Well, the hood is also a travel pillow and eye mask. The cuffs turn into gloves. There’s a pocket that holds a drink can or coffee cup, which is insulated to keep cold things cool and hot things warm. The zipper is a pen and touchscreen stylus. There are pockets for iPads, smartphones and travel documents. There’s even a microfibre cloth sewn into the lining so you can clean your glasses.
In other words, it’s a carry-on bag that looks and works like a sweatshirt. Or a business jacket. Or a windbreaker. Yep, you can even get it in different styles to suit your life. I give it many millions of points out of 10, and want one. Now I just need somewhere to travel to…
‘The turnstile has to make a sound. It might as well be beautiful’. So says James Murphy, the former frontman of LCD Soundystem and the genius behind ‘Subway Symphony’ – an ambitious project to turn the morning commute into a thing of beauty.
Subway Symphony has taken a while to get off the ground: Murphy, a resident of NYC, has been thinking about it for 20 years. But finally, thanks to Heineken (who know a good advertising campaign when they see one), it looks like the musical masterwork is going to happen.
Here’s the deal. You use a subway turnstile, it beeps at you. You carry on into the underbelly of your home city, stressed and tired, with thousands of other commuters. Or, if Murphy has his way, the turnstile makes different, pure musical notes for each user, building an ongoing symphony of travel, which you love and which makes you happy.
Like Murphy, I’ve spent time in Japan and I adore the soothing bleeps and blips they use over there. Why not bring the same idea to New York? If it works there, we could even get it in London. If you want to make the Subway Symphony happen: http://subwaysymphony.heineken.com.