Own the Conversation with Clever Social Media Management
You’re no-one if you’re not social. But without proper guidance, your social media involvement can do you more harm than good. We’ll show you what to say, how to say it, and where and when it should be said. Our social media managers direct your media file selection and give you creative ways to enthuse your audience – using competitions, free giveaways and timed content. With Sii on your side your social media presence will go from miss to hit in weeks.
Teaching you what to say
If you thought keeping your brand voice unified was tricky, wait until you get involved with social media. Now you need to understand not just how and why your brand speaks, but what sorts of things are appropriate for it to say on different social platforms. We’ll help you sort your Tweets from your status updates. We’ll show you how to get involved in other people’s conversations. And we’ll make sure you’re doing it all with words that are appropriate to both your brand and your forum.
Teaching you when to say it
Did you know that Wednesday afternoons and Friday mornings are the best times to publish new blog posts? Or that blogging about popular TV shows is more likely to get you talked about than bigging up your new product? Our social media development team is here to show you how to create content your audience wants to share: and when to release it. We’ll develop an annual content plan for you, tying your Tweets, blog posts and media uploads into national events and seasonal trends.
Learning to listen
There’s a reason you have two ears and only one mouth. Listening is the most important part of successful social media involvement. Do it right, and you’ll learn more about how your brand can leverage fan feeling and current trends in five minutes than you would in a month of consumer testing. On social media sites, your consumers say what they mean – and if you can tap into the conversation, you can use what they say to respond to the needs of your market. From modifying your offering to setting up ad hoc competitions, we use a range of social media analytics to help you engage with your audience more directly.
Learning to choose
New social platforms pop up every day. From LinkedIn to Pinterest, we’ll help you sort the fab from the fad – keeping your social media interactions relevant to your brand and your audience. Rather than blanket bombing dozens of streams with awkwardly-planned content, we’ll focus you on the platforms that really work for your market sector. Why drive yourself crazy trying to say everything to everyone, when all you really need to do is stick to the places your consumers love best?
Building your Future
Sii’s social media campaigns are designed to deliver long term brand visibility in the places your consumers love most. We’ll teach you the rules that define successful social brands. We’ll show you how to plan your content, reuse things you’ve already said, and tie your presence in with topics and events currently trending on the web. You’re the star: we’re the manager. And together we’ll get you talking.
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