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Royal Rebel


The Royal Rebel designs urban fashion for men who like a touch of vintage in their look. We wanted to deliver a logo that balanced their modern take on street fashion with their inspirations. We came up with an urban rune, whose double “R” creates a white space in the middle – resembling the sharp pinstriped suits that started street fashion back in the day. Our Royal Rebel logo is perfect for stitching into clothing labels, and for embroidering on the lapels and breast pockets of the company’s sleek fashion items. We delivered a full set of branding guidelines for the Royal Rebel logo, including its use on fabric.

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It’s another Sii project: perfectly designed, brilliantly delivered. If you’d like to get involved with some creative genius of your own, drop us a line. We’d love to hear from you!