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Understand
It all starts with you. The idea you started out with, the desire that drives you, the goal you want to reach. In the first stage of the process, we’ll help you identify the path your brand needs to follow. Then we take you there. Your business started with an idea: the project that helps you grow begins with an investigation.
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Define
Your project is defined by who you are – and so is your audience. Now that we know you, we can start to build a design that communicates you to the people you’re trying to reach. We’ll take your personality and use it to inform everything: the way your project looks, how it feels, the way it speaks to your audience.
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Discover
Accurate audience profiling is crucial for the success of your brand. We’ll help you discover the consumers your products and services were made for. By identifying your audience precisely, we give you the tools you need to amaze, enthral and engage. As your project takes shape, your audience begins to emerge alongside it. Stage three is where you start to engage.
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Connect
The connection between audience and passion is what makes a successful brand. We’ll give you the words that strike the chord, the design that bridges the gap, and the images that make the difference. Relevance is the key. Every element of your project is pitched precisely to deliver a coherent voice: to your consumer, to your staff, to your investors.
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Convey
The connection between audience and passion is what makes a successful brand. We’ll give you the words that strike the chord, the design that bridges the gap, and the images that make the difference. Relevance is the key. Every element of your project is pitched precisely to deliver a coherent voice: to your consumer, to your staff, to your investors.
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Design
The design phase of your project brings together all the pieces of the puzzle in a creative and uniquely personalised whole. Forget off the shelf web designs, pedestrian apps and by the numbers logos. We begin construction of every letterhead, every web page, every whiteboard doodle and infographic only after this deep understanding of mission and audience has firmly taken root.
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Cohere
The end product of intensive research, first-rate market analysis and inspirational brand management, your finished project is a coherent home for the essence of your brand. It’s designed to answer the needs of internal and external audiences without departing from the spirit of your business. Every breath you take, every move you make, each stakeholder will experience your brand in perfect harmony.
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Create
When we’ve finished, your design will do more than simply convey your internal desires and vision to the audience you need to reach. It will serve as a touchstone for everything you do in the future, helping you to create your brand perfectly wherever you go next. Your Sii project is the core of your brand, bringing all your audiences together.
